What does data minimization mean in affiliate marketing?

Data minimization in affiliate marketing

Data minimization in affiliate marketing means deliberately limiting the collection and processing of personal data to what is strictly necessary. The goal is to only gather information essential for handling affiliate transactions, processing commission payouts, or optimizing marketing activities.

Advantages for online shops:

• Reduced data protection risks and minimized liability under laws like GDPR
• Increased customer trust through transparent, minimal data handling
• Easier data management and lower compliance effort
• Potentially higher conversion rates since fewer personal details are requested

Disadvantages for online shops:

• Limited ability for in-depth user analysis and targeted customer engagement
• Possibly less effective personalized marketing due to a smaller data base

Advantages for publishers:

• Greater user acceptance thanks to privacy-friendly practices, which can strengthen loyalty
• Lower legal risks when handling user data

Disadvantages for publishers:

• Fewer options for personalized content delivery and ad targeting
• Less detailed performance data, making optimization more challenging

On the selecdoo platform, data minimization is considered a key element of data protection and compliance. It ensures a balanced approach between high data quality and GDPR-compliant processing, meeting the needs of both advertisers and publishers.