What does data processing agreement (DPA) mean in affiliate marketing?

A data processing agreement (DPA) defines how personal data is processed by a service provider on behalf of a controller in compliance with data protection law. It ensures that personal data is only handled according to the controller’s instructions and is adequately protected.

In affiliate marketing, a DPA is concluded between the advertiser (controller) and the affiliate platform or partners (processors). The goal is to guarantee GDPR-compliant processing of user and customer data collected and handled during affiliate campaigns — such as tracking data, commission records, and other personal information.

The selecdoo platform uses a DPA to legally regulate how personal data is managed within its services. This ensures that all parties involved meet data protection requirements and that user rights are respected — a crucial step under the General Data Protection Regulation (GDPR).

Summary:

• Definition: A contract for processing personal data on behalf of a controller, ensuring protection and compliance
• Role in affiliate marketing: Governs GDPR-compliant processing of tracking and customer data between advertisers and affiliate platforms
• Example: selecdoo signs DPAs with its partners to secure compliant data processing

This agreement is essential for meeting legal requirements when handling personal data in affiliate marketing.