What does deferred deep linking mean in affiliate marketing?

Deferred deep linking in affiliate marketing refers to a technique where a user is first redirected via an affiliate link to a website or app store, and after installing or opening the app, is taken directly to the originally promoted, specific target page within the app.

Deferred deep linking ensures that the correct target page is displayed even if the app wasn’t installed at the time of the click. This process enhances user experience, increases conversion rates, and allows precise tracking of affiliate campaign performance.

This method is especially important in mobile affiliate marketing, as users often only see the promoted content or offer after installing an app. Without deferred deep linking, the user would only land on the app’s homepage, which would reduce the campaign’s effectiveness.

In summary: Deferred deep linking ensures that after clicking an affiliate link – and possibly installing an app – the relevant target page inside the app is automatically displayed.

This technique is also used by affiliate platforms like selecdoo to optimize user journeys and make the success of performance marketing campaigns measurable.