In affiliate marketing, feed frequency refers to how often a product data feed is updated and delivered to partners or affiliate platforms. A product data feed contains structured information about products, such as prices, availability, descriptions, and images. Feed frequency determines how often this data is refreshed to ensure accurate and up-to-date product presentation.

At selecdoo, feed frequency is a key factor in keeping product information current and optimizing the quality of affiliate campaigns. A higher feed frequency makes it possible to communicate price changes, stock levels, or new products more quickly, which can positively impact conversion rates. At the same time, the frequency must be balanced to use technical resources efficiently and avoid unnecessary strain on servers or networks.

Typical feed frequencies range from several times a day to weekly updates, depending on how dynamic the product offering is and what the publishers require.

At selecdoo, the optimal feed frequency is tailored individually to the needs of advertisers and publishers to ensure the best possible performance of marketing activities—provided feeds are used at all.

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