What does generic code mean in affiliate marketing?

At selecdoo, a generic discount code refers to a promo code that is valid for all customers of a shop and is not tied to a specific publisher. A typical example would be a code like “Shopname10,” which offers, for instance, 10% off the entire product range. This code can be used by anyone, regardless of which affiliate link they used to access the shop.

In contrast, a non-generic code—also referred to as an individual or exclusive discount code—is assigned to a specific publisher and provides a discount that can only be redeemed through that partner. For example, a code like “Elisa15” might offer 15% off but is valid only for customers referred by the partner Elisa.

Generic codes are often used to appeal to a wider audience and make it easier to use promotional offers. Individual codes, on the other hand, allow for more precise performance tracking and targeted partner promotion. At selecdoo, these types of codes are clearly differentiated to ensure both transparency and effectiveness in affiliate campaigns.