What does Google Tag Manager (GTM) mean in affiliate marketing?

Google Tag Manager (GTM) is a tool for managing tracking codes and marketing tags on websites.
In affiliate marketing, GTM is often used to integrate ad creatives, conversion tracking, or pop-ups from publishers. This allows publishers to place their own elements on the website via GTM to increase the conversion rate.

At selecdoo, the use of such models is viewed critically. Publishers who only integrate ad creatives or pop-ups via GTM usually do not bring in new traffic or generate actual new customers or users. For this reason, selecdoo rarely works with affiliate models that rely solely on this type of conversion optimization. Arguments like “increasing the conversion rate” are not considered sufficient added value at selecdoo if they don’t result in additional traffic or new users.

In summary, GTM is primarily used in affiliate marketing for the technical implementation of tracking and advertising assets, but it is not a central tool for customer acquisition or traffic growth at selecdoo.