What does incrementality mean in affiliate marketing?

Incrementality in Affiliate Marketing
Incrementality in affiliate marketing refers to measuring the actual added value generated by affiliate campaigns. It determines to what extent affiliate activities lead to additional, truly new conversions or sales that wouldn’t have occurred without these efforts.
This approach allows for a precise evaluation of the effectiveness of affiliate publishers by distinguishing between organic or already existing purchases and results driven by affiliates. This makes it possible to track how much actual growth and new customer acquisition can be attributed to affiliate channels.
The positive impact of incrementality lies in helping businesses use their marketing resources more efficiently. By conducting targeted analysis, it ensures that budgets are only spent on affiliate activities that truly create value. At the same time, incrementality enables optimization of partnerships and strategies, as the focus is on sustainable and measurable growth.
Overall, incrementality in affiliate marketing contributes to a transparent, fair, and results-driven management of affiliate programs, helping businesses achieve their marketing goals more effectively.