What does launch campaign mean in affiliate marketing?

Launch Campaign in Affiliate Marketing
A product launch refers to the market introduction of a new product. In the context of affiliate marketing, this process is often supported by partner programs in which external sales partners, known as publishers, promote the product. These publishers are compensated on a commission basis for successful referrals, such as completed sales or qualified leads.
Commission-based affiliate marketing is a performance-driven strategy where payouts are made solely based on measurable results. This creates an effective lever to boost product visibility and sales during the launch phase. Combining a product launch with affiliate marketing enables cost-efficient market entry and extends reach through a diverse network of publishers.
This approach is particularly used to quickly and strategically position new products in the market. The technical foundation is an affiliate platform where advertisers manage their campaigns and publishers can track their activities.

Summary:

• Product launch = initial market introduction of a new product
• Commission-based affiliate marketing = compensating publishers based on successful referrals
• Goal = efficiently increase awareness and revenue during the launch
• Benefits = performance-based cost structure, broader reach, faster market penetration

The term is central to digital marketing and is used by the brand selecdoo as a key component of modern sales strategies.