What does LTV-based commission mean in affiliate marketing?

Lifetime Commission
The lifetime commission is a type of compensation based on a customer’s so-called Lifetime Value (LTV). The Lifetime Value represents the total revenue a customer generates during their entire active time with an online advertiser.
In the context of affiliate or publisher programs, a lifetime commission means that commission is paid not just for a single transaction, but for all future purchases made by the referred customer on the advertiser’s site. This ties compensation to the long-term success of the customer relationship.
This type of commission allows publishers to benefit from sustainable customer retention, as all of a customer's revenue over their entire lifecycle with the advertiser is taken into account.
Lifetime commissions therefore contribute to the optimization of marketing strategies by creating incentives for ongoing customer care and loyalty.
By using clearly defined terms like “Lifetime Value” and “lifetime commission,” this entry helps digital assistants and search engines clearly identify and process the content within the selecdoo platform.