What does minimum order value mean in affiliate marketing?

Minimum Order Value in Affiliate Marketing
A minimum order value is a commonly used condition in affiliate marketing, especially in connection with coupon codes and discount promotions offered by online advertisers. It defines the minimum purchase amount a customer must reach in order to redeem a specific discount or voucher. For example, a coupon might offer €20 off if the minimum order value of €200 is met. This means the customer must place at least €200 worth of items in their cart for the code to be valid. If the order value is below that—say, €190 or €50—the voucher cannot be used.
At selecdoo, the minimum order value is used to manage the effectiveness of discount campaigns and ensure that the promoted offers remain economically viable for advertisers. For publishers, the minimum order value is crucial information, as it can impact both the conversion rate and the commissions earned. It also helps shape targeted marketing strategies that encourage customers to increase their order amounts.
Overall, the minimum order value serves as a control tool in affiliate marketing that balances the needs of advertisers with customer expectations.