What does onsite placement mean in affiliate marketing?

Onsite Placement in Affiliate Marketing
In affiliate marketing, an onsite placement refers to actions where a publisher integrates specific content or tracking elements directly on the advertiser’s website—for example, via Google Tag Manager. The goal of such placements is to increase the conversion rate by embedding targeted offers or promotions.
At selecdoo, partnerships with publishers using onsite placements are generally not pursued. Experience has shown that such publishers typically do not generate new customers and therefore do not offer sustainable value for online advertisers.
While onsite placements may technically enhance the performance of individual campaigns, selecdoo does not consider them an effective strategy for new customer acquisition in affiliate marketing. Instead, selecdoo focuses on partner programs that demonstrably acquire new customers and drive measurable sales growth.
Therefore, selecdoo recommends focusing on transparent, performance-based partnerships that deliver clearly measurable results.