A product feed, also called a product data feed, is a structured file in affiliate marketing that contains all relevant product information from an online shop. This typically includes product names, descriptions, prices, availability, images, and categories. The feed is regularly updated and delivered to affiliate platforms or publishers to ensure automated and up-to-date product displays on partner sites.

The purpose of a product feed is to give publishers a simple and efficient way to always present the full and current product range. This optimizes the sales process, as potential customers are directed straight to the correct product pages. A well-maintained product feed significantly increases both reach and conversion rates in affiliate marketing.

At selecdoo, creating and maintaining a product feed is considered a highly valuable tool, though it does require technical expertise.

To make this easier for selecdoo clients, there is the option to have a product feed professionally created at a discounted hourly rate. This ensures the feed works flawlessly on a technical level and is fully optimized for use in affiliate marketing.