What does QBR (Quarterly Business Review) mean in affiliate marketing?

QBR (Quarterly Business Review) in Affiliate Marketing
A Quarterly Business Review (QBR) in affiliate marketing refers to a regular, quarterly analysis and evaluation of the performance and developments within an affiliate program. At selecdoo, the QBR includes a structured review of key metrics such as revenue, conversion rates, and publisher activity—measured against the previously defined goals and strategies of the advertiser.
The purpose is to clearly present successes and challenges, identify opportunities for improvement, and strategically enhance cooperation with affiliate publishers. The QBR provides a foundation for evaluating the effectiveness of marketing efforts and making adjustments where needed to sustainably boost performance.
Through this structured quarterly review, selecdoo ensures that affiliate marketing efforts are continuously aligned with market dynamics and business objectives.