What does recruiting mean in affiliate marketing?

Recruiting in Affiliate Marketing
Recruiting in affiliate marketing refers to the process of acquiring new publishers or partners for an affiliate program. The goal is to attract qualified partners who generate revenue for the promoted online offering on a commission basis. Successful recruiting expands the reach of the affiliate program and increases the advertiser’s sales.
This strategic activity is key to growing partner networks and boosting revenue in affiliate marketing. It creates a win-win situation: partners earn commissions, while advertisers benefit from more sales or leads.