What does reporting mean in affiliate marketing?

Reporting in affiliate marketing is a key element for measuring the success of partner programs. It involves the systematic collection and evaluation of data such as click numbers, generated sales, and other relevant metrics over defined time periods. At selecdoo, reporting provides a transparent overview of publisher performance and campaign effectiveness.

Reporting can vary in depth. It ranges from a basic presentation of key metrics to very detailed analyses, covering aspects like conversion rates, revenue development, traffic sources, and time trends. These insights help identify optimization opportunities and support well-founded strategic decisions.

At selecdoo, reporting is designed to meet both simple and complex requirements, addressing the individual needs of advertisers and publishers alike. This ensures effective management and control of affiliate marketing activities.

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