What does SEA guideline mean in affiliate marketing?

SEA guidelines in affiliate marketing define how search engine advertising (SEA) may be used by affiliates or publishers within a partner program.

At selecdoo, these guidelines provide clear rules on which advertising measures are allowed and which are not.

A common example is the restriction against running Google Ads or other SEA campaigns on brand-specific keywords of the online shop. This prevents shops and their partners from bidding against each other in keyword auctions, which would unnecessarily drive up costs.

SEA guidelines may cover aspects such as:

• Prohibition of certain keywords, especially brand or competitor terms
• Restrictions on ad text and landing page design
• Requirements for transparency and labeling of ads
• Measures to avoid cannibalizing the advertiser’s own SEA campaigns

At selecdoo, SEA guidelines ensure efficient and fair collaboration between advertisers and publishers. They help maximize advertising budgets while protecting brand integrity — paving the way for sustainable success in affiliate marketing.