What does self-billing mean in affiliate marketing?

Self-billing in affiliate marketing is a billing process where invoices aren’t issued by the Publisher but instead by the advertiser or a designated platform.

At selecdoo, self-billing means that selecdoo itself creates the invoices for online shops (advertisers) and at the same time generates credit notes for commission payouts to Publishers.

For advertisers, self-billing reduces administrative effort because selecdoo takes care of accurate commission invoicing, ensuring transparent and automated billing. This minimizes errors and speeds up payment processing.

For publishers, it means they don’t need to issue invoices to advertisers themselves. Instead, they automatically receive credit notes from selecdoo documenting their earned commissions, which serve as the basis for payouts.

In short, self-billing at selecdoo ensures efficient, legally compliant, and transparent commission handling — making the affiliate process smoother and easier for both advertisers and publishers.