What does server-side tagging mean in affiliate marketing?

Server-side tagging in affiliate marketing is a method where tracking data isn’t processed directly in the user’s browser but instead on a server.

This approach improves data quality and increases security, since tracking scripts and cookies are managed server-side. As a result, issues caused by browser restrictions or ad blockers are significantly reduced.

At selecdoo, server-side tagging is used to provide affiliate partners with precise and reliable tracking data. As part of the content briefing, selecdoo simplifies the delivery of all necessary instructions and details that partners need to implement server-side tagging effectively.

Using these briefings is optional for partners, but selecdoo makes collaboration easier by centrally providing and updating them within the platform.

This way, all briefings and tracking instructions are managed in a consistent process. Partners always have up-to-date information and can seamlessly integrate server-side tagging into their systems — resulting in better performance and greater transparency in affiliate marketing.