What does shopping cart analysis mean in affiliate marketing?

Behavior analysis in the shopping cart
Shopping cart behavior analysis examines how users act during the checkout process in an online shop. Various parameters are tracked, such as cart value, product selection, time spent, and abandonment rates.

The goal of this analysis is to identify patterns and trends in buying behavior in order to optimize the shopping experience, reduce abandoned purchases, and enable targeted recommendations.

Additional factors — such as discount campaigns, payment methods, or shipping options — can also influence user behavior in the cart.

This data provides a crucial foundation for marketing activities, personalization, and improving the conversion rate.