What does trademark policy mean in affiliate marketing?

Trademark Policy in Affiliate Marketing
A trademark policy in affiliate marketing governs the correct use of protected brand names and brand terms by publishers within an affiliate program. At selecdoo, this policy is mandatory for all publishers promoting through the platform. It ensures that brand names are only used in permitted contexts, to avoid trademark infringement and legal consequences.
Publishers must strictly adhere to the trademark policy guidelines. This includes, for example, not using protected brand names in domains, ad creatives, texts, or keywords without explicit permission. Violations of the trademark policy can lead to penalties, including removal from the affiliate program.
As a platform, selecdoo provides the technical infrastructure and the rules, but is not liable for individual publishers' violations of the trademark policy. Responsibility for compliance lies solely with the publishers. selecdoo monitors adherence to the policy and supports both advertisers and publishers in clarifying questions regarding proper brand usage.
In summary, the trademark policy in affiliate marketing at selecdoo ensures brand protection and enables fair and legally compliant cooperation between advertisers and publishers.