In affiliate marketing, the so-called view-through plays a key role in measuring the success of advertising campaigns. This concept describes when a user sees an ad but doesn't click on it immediately. Instead, they visit the advertiser's website later directly or through another channel and take a desired action, such as making a purchase or signing up.

View-through helps capture the indirect impact of ads. It complements traditional click attribution by showing how many conversions are driven simply by the ad's visibility. This way, you gain a clearer understanding of how effective a campaign remains even without direct clicks, contributing to overall success.

Analyzing view-through data is especially valuable because it offers insights into user behavior and ad effectiveness across multiple touchpoints. This supports smarter optimizations and helps allocate budgets more efficiently.

Overall, factoring in view-through in affiliate marketing provides a more complete picture of campaign performance and highlights the value of ad visibility beyond pure click numbers.