What does webhooks mean in affiliate marketing?

A webhook in affiliate marketing is an automated notification system that instantly sends real-time information about actions such as clicks, leads, or sales directly to another system.

This allows affiliate platforms and advertisers to react quickly and efficiently to events, without manual data entry or delays.

In practice, webhooks make real-time tracking and reporting easier, improve data synchronization, and enable automatic payouts or status updates.

The selecdoo platform uses webhooks to deliver accurate, up-to-date information — boosting both efficiency and transparency in affiliate marketing.