What is a post?

A post consists of an image, a text, and a link to a product. A post has only one start date and remains valid indefinitely.

A post highlights exactly one benefit that a product or service offers.

Specifically, a post answers these questions:

• Why should I spend money on this product or service?
• What’s in it for me?
• Which problem does this product solve for me?
• Will I feel better after buying and using this product?