Publishers who focus on authentic content invest significant resources in creating high-quality material. Product reviews, detailed comparisons, well-founded recommendations, and regular newsletters require time, expertise, and commitment. These publishers do all the groundwork in affiliate marketing: They build trust with their audience over months and years, convince through quality and credibility, and bring ready-to-buy customers directly to the advertisers' stores.

This is exactly where coupon extensions step in and cause substantial damage. These browser extensions do no content work whatsoever, create no added value, and build no customer relationships. Instead, they parasitically latch onto the last click in the customer journey and overwrite the original affiliate link. The commission for all the persuasive work thus doesn't go to the publisher who won the customer, but to the coupon extension.

For honest publishers, this means a direct loss of commission while their workload remains just as high. selecdoo has recognized this problem and offers an effective solution with its technology: The platform actively protects publishers from cookie stuffing and last-click hijacking by coupon extensions. This ensures that the commission goes where it belongs – to those who convince through genuine performance and valuable content.