Working with coupon publishers can be a valuable addition to your affiliate marketing strategy. Coupons have the power to positively influence purchasing decisions and drive extra sales.

However, they shouldn’t be used indiscriminately. It’s crucial to collaborate with carefully selected, reputable partners who have a clear focus and align with your shop’s goals. That’s the only way to ensure your coupons actually deliver the desired impact.

Keep in mind that many coupon publishers only collaborate with advertisers of a certain size. If your shop is still small, it might make more sense to start with other publisher models before bringing coupon partners on board.

Choosing the right partners and managing them properly is key to keeping coupons an effective marketing tool.

Tip: If you’re unsure, consider booking a strategy coaching session. We’ll walk you through questions like this and more.